Michelle Matthews-Alexander currently serves as Head of Multicultural Marketing for General Motors.
In her current role, Michelle is responsible for leading the team that provides strategic marketing leadership and insights to drive focus and integration in support of growth for GM brands, targeting crucial multicultural segments. In this role, she is also responsible for driving the strategic direction and providing guidance to identify marketing opportunities and develop solutions to improve diversity plans across all GM brands, including Chevrolet, Buick and GMC.
Michelle brings a wealth of multicultural automotive experience and spent more than seven years leading Ford and Lincoln’s multicultural public relations efforts specific to the African American market for UWG prior to joining GM. Prior to that role she spent over four years heading up the internal communications efforts at Nissan’s North American Engineering facility in Farmington Hills, MI.
Michelle graduated Magna Cum Laude from Michigan State University and holds a Bachelor of Arts degree in Journalism. Alexander was named one of the Michigan Chronicle’s 2017 Women of Excellence Award recipients, was recognized as one of the Michigan Chronicle’s “40 under 40” awards recipients in addition to receiving the 2016 Marketing to African Americans with Excellence (MAAX) Award. Alexander is a member of the ANA Alliance For Inclusive and Multicultural Marketing, an organization comprised of senior-level, client-side marketers, media/publishers, research and data companies, advertising agencies and trade associations focused on evolving and enhancing the effectiveness of how multicultural and inclusive marketing currently gets done. Alexander was most recently selected to attend Northwestern University’s Kellogg Chief Marketing Officer Program as part of its 2020 class.